Enhanced AR for Sports and live production events

To ensure the best viewers experience to an increasingly demanding audience, the now agreed partnership between Brainstorm, the leading manufacturer of real-time 3D graphics and virtual studio solutions, and Spidercam is a very promising and logical step to provide an enhanced storytelling and to add new accents in the mediation of sports and live events.

Previous cooperation on events, such as the coverage of the WWE season, has already shown what impressive opportunities can be offered. This has proven particularly useful for projects that require large scenarios and accurate graphics insertion. The award-winning virtual set and augmented reality solution “InfitinitySet” of Brainstorm in combination with the spidercam cable camera systems complement each other perfectly to improve the digital staging of events. This not only increases the entertainment factor of an event but also the overall media experience for a global audience.

Miguel Churraca, Marketing and Communication Director of Brainstorm, stresses the meaning of this collaboration, when pointing that “integrating with Spidercam seems only natural since they’re on the cutting-edge of robotics camera technology”.